The general guidelines of our Corporate Social Responsibility (CSR) strategy.
Human Factors has always cared about the human factors. We have looked for a business practice that would contribute to unlocking potential of individuals, improving team performance and creating wealth in a broader sense. Diversity Icebreaker has been our most valuable contribution in this direction.
Diversity Icebreaker has been proven to contribute to build trust, positivity and constructive identity development. The concept promotes integration of people, increases willingness to voice opposing views and contribute to better problem solving and execution.
Diversity Icebreaker can add value to solving some of the major challenges in the world. Sometimes, there are organisations and initiatives that address these issues but that cannot afford to pay for our material or services. In such cases, we contribute in different ways to overcome these resource-related challenges with pro bono activities and reduced cost of materials.
The areas, which we are especially interested in contributing to:
Peace development in war inflicted areas
Bjørn Z. Ekelund has been 10 times in the Middle East since 2010 and with the Diversity Icebreaker trainings, he contributed in different contexts to building capacity for peace promotion and building a civil society. For more information contact firstname.lastname@example.org.
Refugee and integration challenges due to immigration
Integration of refugees and immigrants has been a growing concern in many countries. Diversity Icebreaker has been applied in cross-cultural community development since 1999. Based upon a long experience working in the area of intercultural communication, we know that Diversity Icebreaker has a potential to contribute in various ways in this context. Our presentation “Reframing Others in Colours of Mastery” – delivered at the 24th Nordic Intercultural Communication conference in Finland, 24th of November 2017 – gives an overview of our contributions in this area so far. Download the PPT presentation (12 MB)
Climate crisis, ecological balance
Red, Blue and Green, the three communication preferences in Diversity Icebreaker, were applied for the first time in 1995 in a large marketing campaign for energy conservation. Since then, we have been pleased to see the concept continues to be applied in this spirit by our clients, like in a Master program in agro-ecology, in European research programs in the area of climate change effects and in trust development among stakeholders in a large windmill project. We would like to see an increase in this area of application. Sometimes, these activities qualify for CSR promotion from our side. A good example is a project where the Red, Blue and Green communication strategies were used in training catering personnel how to reinforce customers choices for more sustainable dishes. For more information visit www.foodsustainabilityheroes.com.