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Book 2019

Unleashing the Power of Diversity
How to Open Minds for Good


By Bjørn Z. Ekelund


Publisher: Routledge



Available in June 2019.
You can place your pre-order here: www.routledge.com/9781138602700


The complex problems that many organizations and teams now face are global in scope, including cultural, social and environmental issues. In this ground-breaking book, award-winning consultant and author, Bjørn Ekelund, presents a clear step-by-step approach to communicate with people who have different mindsets, perspectives and cultural backgrounds. It is relevant and applicable across various contexts – within the workplace; inter-professional; across different industries and cultures, and between corporate, governmental and NGO groups.



  1. Introduction: Diversity Icebreaker´s potential of doing Good
  2. Red, Blue and Green and Diversity Icebreaker: The evolution from underlying principles
  3. Communication models
  4. On the power of reflexivity
  5. A deeper look at the scientific disciplines and professional cultures
  6. Ethno-geographical cultural differences
  7. Promoting Green creativity and innovation
  8. Promoting Blue efficiency
  9. Promoting Red collective identity and trust
  10. Dignity and personal development